Patents and other commercial protective rights are not a usual commodity. Their understanding encloses varied technical, economical and juridical matters.
However, with an adequate marketing strategy, IP rights like patents and trademarks can show a substantial value. They can be cash generative, especially with the help of a licence arrangement. The proceeds possible are then considerable. Estimates assume that the value of all patent licences will amount worldwide in 2010 more than $500 billion US. Professional support in the exploitation process helps to realise these values.
