{"id":5875,"date":"2018-10-25T11:43:26","date_gmt":"2018-10-25T09:43:26","guid":{"rendered":"http:\/\/serviva.com\/ip-evaluation\/monetaere-bewertung-von-marken\/"},"modified":"2024-08-07T09:08:14","modified_gmt":"2024-08-07T07:08:14","slug":"monetary-evaluation-of-trademarks","status":"publish","type":"page","link":"https:\/\/serviva.com\/en\/services\/ip-evaluation\/monetary-evaluation-of-trademarks\/","title":{"rendered":"Monetary evaluation of trademarks"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnlwqzhr-5138fa63ce3411b21d3b3a9bb3b12760\">\n.avia-section.av-jnlwqzhr-5138fa63ce3411b21d3b3a9bb3b12760{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/serviva.com\/wp-content\/uploads\/2019\/01\/monetaere-bewertung-von-marken-header.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n.avia-section.av-jnlwqzhr-5138fa63ce3411b21d3b3a9bb3b12760 .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#005da4;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-jnlwqzhr-5138fa63ce3411b21d3b3a9bb3b12760 main_color avia-section-small avia-no-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  data-section-bg-repeat='stretch'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5875'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnncd6zh-ce8d5d3b15b747cb07bc6689a9129afa\">\n#top 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class='avia_textblock av_inherit_color'  itemprop=\"text\" ><div class=\"breadcrumb breadcrumbs avia-breadcrumbs\"><div class=\"breadcrumb-trail\" ><span class=\"trail-before\"><span class=\"breadcrumb-title\">You are here:<\/span><\/span> <span  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BreadcrumbList\" ><span  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ListItem\" itemprop=\"itemListElement\" ><a itemprop=\"url\" href=\"https:\/\/serviva.com\/en\/\" title=\"SERVIVA\" rel=\"home\" class=\"trail-begin\"><span itemprop=\"name\">Home<\/span><\/a><span itemprop=\"position\" class=\"hidden\">1<\/span><\/span><\/span><\/div><\/div>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnncgdgr-22a6cf07b567335702e05a08ad9dc25b\">\n#top .flex_column.av-jnncgdgr-22a6cf07b567335702e05a08ad9dc25b{\nmargin-top:1px;\nmargin-bottom:1px;\n}\n.flex_column.av-jnncgdgr-22a6cf07b567335702e05a08ad9dc25b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n.responsive #top #wrap_all .flex_column.av-jnncgdgr-22a6cf07b567335702e05a08ad9dc25b{\nmargin-top:1px;\nmargin-bottom:1px;\n}\n<\/style>\n<div  class='flex_column av-jnncgdgr-22a6cf07b567335702e05a08ad9dc25b av_one_full  avia-builder-el-3  el_after_av_one_full  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2b9drn-26f59f00c0121ce4b47ad8ac209ea9ed\">\n#top .av-special-heading.av-2b9drn-26f59f00c0121ce4b47ad8ac209ea9ed{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:40px;\n}\nbody .av-special-heading.av-2b9drn-26f59f00c0121ce4b47ad8ac209ea9ed .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2b9drn-26f59f00c0121ce4b47ad8ac209ea9ed .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-2b9drn-26f59f00c0121ce4b47ad8ac209ea9ed .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-2b9drn-26f59f00c0121ce4b47ad8ac209ea9ed .av-subheading{\nfont-size:16px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2b9drn-26f59f00c0121ce4b47ad8ac209ea9ed .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2b9drn-26f59f00c0121ce4b47ad8ac209ea9ed .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2b9drn-26f59f00c0121ce4b47ad8ac209ea9ed av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-4  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Monetary evaluation of trademarks <\/h1><div class='av_custom_color av-subheading av-subheading_below'><p>Do you wish to know how much your trademark(s) is\/are worth?<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jr95s9pe-6db23b96b8199ad9eb880982dc54df09\">\n#top .hr.av-jr95s9pe-6db23b96b8199ad9eb880982dc54df09{\nmargin-top:30px;\nmargin-bottom:5px;\n}\n.hr.av-jr95s9pe-6db23b96b8199ad9eb880982dc54df09 .hr-inner{\nwidth:150px;\nborder-color:#de952a;\n}\n<\/style>\n<div  class='hr av-jr95s9pe-6db23b96b8199ad9eb880982dc54df09 hr-custom  avia-builder-el-5  el_after_av_heading  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnlwxlf0-2c3d741ab993f2fbe68dde4cc4fbc234\">\n.avia-section.av-jnlwxlf0-2c3d741ab993f2fbe68dde4cc4fbc234 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-jnlwxlf0-2c3d741ab993f2fbe68dde4cc4fbc234 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5875'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7l23qe-2cf6526f334418e3911b3c6cd81d536f\">\n.flex_column.av-7l23qe-2cf6526f334418e3911b3c6cd81d536f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7l23qe-2cf6526f334418e3911b3c6cd81d536f av_two_third  avia-builder-el-7  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-jnlwxz5d-f1a57a50293280d3731c9cb161ed7ffb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In contrast to <a href=\"https:\/\/serviva.com\/en\/ip-evaluation\/evaluation\/\">evaluation<\/a>, which involves a qualitative assessment, patent valuation or monetary patent valuation is a quantitative assessment that results in a numerical value.<\/p>\n<p>It is less concerned with the question of how likely a patent or a patent portfolio is to be valid from a legal perspective.<\/p>\n<p>Instead, a numerical value should be determined, taking into account technical and economic factors in particular, which reflects the economic value of a patent application, a patent or an extensive portfolio on a key date.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6gxhk6-653c51fe39d332f00dbd9644ccb70db1\">\n.flex_column.av-6gxhk6-653c51fe39d332f00dbd9644ccb70db1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6gxhk6-653c51fe39d332f00dbd9644ccb70db1 av_one_third  avia-builder-el-9  el_after_av_two_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnn38344-10b4072cf901e53512af1f4ede3fd832\">\n.avia-image-container.av-jnn38344-10b4072cf901e53512af1f4ede3fd832 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jnn38344-10b4072cf901e53512af1f4ede3fd832 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jnn38344-10b4072cf901e53512af1f4ede3fd832 av-styling-circle av-hover-grow avia_animated_image av-animated-when-visible-95 pop-up avia-align-center  avia-builder-el-10  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-14268 avia-img-lazy-loading-not-14268 avia_image \" src=\"https:\/\/serviva.com\/wp-content\/uploads\/2023\/11\/monetaere-bewertung-von-patenten-icon-1-300x300.jpg\" alt=\"\" title=\"monet\u00e4re-bewertung-von-patenten-icon-1\" height=\"300\" width=\"300\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/serviva.com\/wp-content\/uploads\/2023\/11\/monetaere-bewertung-von-patenten-icon-1-300x300.jpg 300w, https:\/\/serviva.com\/wp-content\/uploads\/2023\/11\/monetaere-bewertung-von-patenten-icon-1-80x80.jpg 80w, https:\/\/serviva.com\/wp-content\/uploads\/2023\/11\/monetaere-bewertung-von-patenten-icon-1-768x768.jpg 768w, https:\/\/serviva.com\/wp-content\/uploads\/2023\/11\/monetaere-bewertung-von-patenten-icon-1-36x36.jpg 36w, https:\/\/serviva.com\/wp-content\/uploads\/2023\/11\/monetaere-bewertung-von-patenten-icon-1-180x180.jpg 180w, https:\/\/serviva.com\/wp-content\/uploads\/2023\/11\/monetaere-bewertung-von-patenten-icon-1-705x705.jpg 705w, https:\/\/serviva.com\/wp-content\/uploads\/2023\/11\/monetaere-bewertung-von-patenten-icon-1.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\"><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnlwxlf0-b69537c04a4a7717c93a478c05fdffb5\">\n.avia-section.av-jnlwxlf0-b69537c04a4a7717c93a478c05fdffb5{\nbackground-color:#f9f9f9;\nbackground-image:unset;\n}\n.avia-section.av-jnlwxlf0-b69537c04a4a7717c93a478c05fdffb5 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#f9f9f9;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-jnlwxlf0-b69537c04a4a7717c93a478c05fdffb5 main_color avia-section-default avia-no-border-styling  avia-builder-el-11  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5875'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-249wva-865a404befbfa260c79181b6d5e1e3ce\">\n.flex_column.av-249wva-865a404befbfa260c79181b6d5e1e3ce{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-249wva-865a404befbfa260c79181b6d5e1e3ce av_one_third  avia-builder-el-12  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnn38xlj-b90eb0a9d1683534f2c6bb627bd77868\">\n.avia-image-container.av-jnn38xlj-b90eb0a9d1683534f2c6bb627bd77868 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jnn38xlj-b90eb0a9d1683534f2c6bb627bd77868 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jnn38xlj-b90eb0a9d1683534f2c6bb627bd77868 av-styling-circle av-hover-grow avia_animated_image av-animated-when-visible-95 pop-up avia-align-center  avia-builder-el-13  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5673 avia-img-lazy-loading-not-5673 avia_image \" src=\"https:\/\/serviva.com\/wp-content\/uploads\/2018\/10\/monet\u00e4re-bewertung-von-patenten-icon-2-300x300.jpg\" alt=\"\" title=\"Monet\u00e4re Bewertung von Patenten Icon 2\" height=\"300\" width=\"300\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/serviva.com\/wp-content\/uploads\/2018\/10\/monet\u00e4re-bewertung-von-patenten-icon-2-300x300.jpg 300w, https:\/\/serviva.com\/wp-content\/uploads\/2018\/10\/monet\u00e4re-bewertung-von-patenten-icon-2-80x80.jpg 80w, https:\/\/serviva.com\/wp-content\/uploads\/2018\/10\/monet\u00e4re-bewertung-von-patenten-icon-2-768x768.jpg 768w, https:\/\/serviva.com\/wp-content\/uploads\/2018\/10\/monet\u00e4re-bewertung-von-patenten-icon-2-36x36.jpg 36w, https:\/\/serviva.com\/wp-content\/uploads\/2018\/10\/monet\u00e4re-bewertung-von-patenten-icon-2-180x180.jpg 180w, https:\/\/serviva.com\/wp-content\/uploads\/2018\/10\/monet\u00e4re-bewertung-von-patenten-icon-2-705x705.jpg 705w, https:\/\/serviva.com\/wp-content\/uploads\/2018\/10\/monet\u00e4re-bewertung-von-patenten-icon-2-120x120.jpg 120w, https:\/\/serviva.com\/wp-content\/uploads\/2018\/10\/monet\u00e4re-bewertung-von-patenten-icon-2-450x450.jpg 450w, https:\/\/serviva.com\/wp-content\/uploads\/2018\/10\/monet\u00e4re-bewertung-von-patenten-icon-2.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4pejba-8b85e8c521f0768c91ce90722bad1906\">\n.flex_column.av-4pejba-8b85e8c521f0768c91ce90722bad1906{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4pejba-8b85e8c521f0768c91ce90722bad1906 av_two_third  avia-builder-el-14  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-jnlwxz5d-29a50f226871794c4cf00aa60213bc96 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>An occasion for evaluating a single trademark or an entire portfolio may be the forthcoming sale or transfer of the property rights.<\/p>\n<p>Depending on the reason for the evaluation, we select the appropriate evaluation procedure and collect the data for the evaluation in close cooperation with our clients.<\/p>\n<p>Where necessary, we work closely with experienced trademark law experts (lawyers).<\/p>\n<p>As a result, the customer receives a report in which the procedure and the calculation parameters are explained in detail in addition to the value of the trademark.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b104g6-1fe9ed81a0df6ad10835ba811fee6ab6\">\n.avia-section.av-b104g6-1fe9ed81a0df6ad10835ba811fee6ab6{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/serviva.com\/wp-content\/uploads\/2019\/02\/kontakt-hintergrund-1500x1238.jpg);\nbackground-position:50% 0%;\nbackground-attachment:fixed;\n}\n.avia-section.av-b104g6-1fe9ed81a0df6ad10835ba811fee6ab6 .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#005da4;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-b104g6-1fe9ed81a0df6ad10835ba811fee6ab6 main_color avia-section-default avia-no-border-styling  avia-builder-el-16  el_after_av_section  avia-builder-el-last  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active container_wrap fullsize'  data-section-bg-repeat='stretch'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5875'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2uwoqb-3dd993a87daa862849d4594dd25ad81d\">\n#top .av-special-heading.av-2uwoqb-3dd993a87daa862849d4594dd25ad81d{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:28px;\n}\nbody .av-special-heading.av-2uwoqb-3dd993a87daa862849d4594dd25ad81d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2uwoqb-3dd993a87daa862849d4594dd25ad81d .av-special-heading-tag{\nfont-size:28px;\n}\n.av-special-heading.av-2uwoqb-3dd993a87daa862849d4594dd25ad81d .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-2uwoqb-3dd993a87daa862849d4594dd25ad81d .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2uwoqb-3dd993a87daa862849d4594dd25ad81d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2uwoqb-3dd993a87daa862849d4594dd25ad81d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2uwoqb-3dd993a87daa862849d4594dd25ad81d av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-17  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Please contact us<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jraspvq9-b27517579fdaa1cee25779246d98da43\">\n#top .av_textblock_section.av-jraspvq9-b27517579fdaa1cee25779246d98da43 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-jraspvq9-b27517579fdaa1cee25779246d98da43 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Contact person: Dr. Lars Zanzig<br \/>\nTelephone: +49 30 \/ 8877 1300<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnlwuw1u-122bbf44d8850ab2baa153577485ba8d\">\n#top .hr.av-jnlwuw1u-122bbf44d8850ab2baa153577485ba8d{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-jnlwuw1u-122bbf44d8850ab2baa153577485ba8d .hr-inner{\nwidth:150px;\nborder-color:#de952a;\n}\n<\/style>\n<div  class='hr av-jnlwuw1u-122bbf44d8850ab2baa153577485ba8d hr-custom  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