recognising technology and market trends
IP analyses evaluate large amounts of patent data statistically and in terms of research, and link this information with economic information in order to identify the superordinate relationships between patent applications and technological and market trends among other things. In contrast to classical searches, which focus on the content of individual intellectual property rights, IP analyses aim to present superordinate relationships and trends.
The Serviva project teams of engineers, scientists and economists have many years of experience in both professional patent research and access to relevant business information. They are able to analyse the structures of international corporations carefully and comprehensively and to link this information with the usually large amounts of patent data.
We always carry out IP analyses individually based on detailed customer requirements. The preparation of the results is mostly in graphic form, e.g. as a PowerPoint presentation and/or “Patent Landscapes”. The most important results are summarised in a compact way so that they also provide added value for executives without relevant IP knowledge.
Competitor analysis carefully analyses well-known companies for their holdings and business metrics, and links this information to patent applications.
As a result, for example, statements can be made on patent strategies and application trends as well as on patenting priorities.
The starting point of a technology field analysis is usually a technological area, for which the protection rights applications can be divided into clusters and temporal trends, and individual applicants can be analysed.
Technology field analyses usually aim to identify technological developments and technology trends and identify so-called “white spots”, i.e. areas in which very few patents have been registered.
In addition, such analyses also identify future competitors.
Overview research in the run-up to a strategic realignment is aimed at highlighting patenting priorities and technology trends as well as the identification of important patent-active companies in the respective field.
The starting point for an overview search is often either a roughly sketched technological area or a competitor company in whose environment a patent search is to be carried out. Overview surveys are usually conducted in advance of a strategic expansion or reorientation of development activities or in connection with a strategic expansion of business activities.
The aim of such research is the identification of patenting priorities and technology trends as well as the identification of the most important patent-active companies in the respective field. In addition to general topics, special analyses are also offered, for example on the behaviour of so-called “non-practising entities”, better known as “patent trolls”.