Trademarks have value at many levels, e.g. economically, ideally or for image-building purposes.
The perceived value of a trademark is a mix of the ratings of each level.
Depending on the evaluation, a monetary evaluation of a trademark can be a helpful tool to achieve your goals.
Monetary trademark evaluation is based on an analysis of the property rights themselves and the sales generated by the corresponding products.
The awareness and image the customers have of them are also included in the evaluation.
Subsequently, with the help of established evaluation methods, a calculation is carried out which ends with a numerical value reflecting the economic value of the trademark(s) at a reference date.