Trademarks are powerful intellectual property rights! Choosing them well and critically questioning your choices is the basis for economic success!
The question of whether there can be problems with the new product or company name is therefore of fundamental importance.
Before the market launch of a new product name, it is not enough to search the Internet to see if the name is already being used elsewhere.
Holders of a trademark can take action against competitors even if there is a likelihood of confusion due to similarity.
The offices do not conduct trademark searches when registering a trademark.
Thus, it is up to applicants to check whether existing trademarks can prevent their trademark applications.
Serviva not only considers identical or partially identical trademarks when carrying out trademark searches, but also checks phonetic similarity if desired. National, international and community trademarks are included in the trademark search.
If necessary, the trademark search is supplemented by a domain search.