IP Strategy Consulting
Viewing property rights strategically
The correct strategy for your intellectual property (IP) is part of modern strategic management and involves much more than just the management of related intellectual property rights. Individual strategies have to be adapted to the different decision-making levels of a company.
First and foremost, the overriding considerations and goals of a company on research and development and the markets in terms of patent policy, so-called primary strategy components, point the way forward.
This results, for example, in certain objectives regarding markets and technology fields as well as requirements for an active or passive patent policy. The question as to which patents are registered in which countries is answered with the help of secondary strategy components.
In addition, the demonstration of patent-free technological areas, so-called ‘white spots’, or of trends from IP analysis is part of the IP strategy.
The costs of property rights activities are an important parameter, but in addition to continuous cost-benefit optimisation, active IP management focuses on safeguarding the markets of today and tomorrow with constant generation of values for the company.
This also includes issues related to the in-licensing or out-licensing of intellectual property rights.
A well-founded IP strategy can also lead to risk minimisation, in the sense that undesirable developments, and thus bad investments, and property right infringements are avoided.
We assist you in defining or revising strategic guidelines and in the subsequent implementation of your company’s strategy. Tell us about your business goals, and we will work with you to develop the individual components of your patent strategy!
In the case of a growing patent portfolio or realignment of IP strategies, which intellectual property rights are of strategic importance for the company should be taken into account. For example, is an active or passive patent strategy being pursued?
An essential aspect in the restructuring of patent portfolios apart from the technological side is, of course, the costs. Consideration must be given, inter alia, to costs associated with application and maintenance, but also with the defence of property rights. A high-quality analysis of the portfolio enables the identification of hidden, and sometimes unnecessary, costs.
With the help of suitable analysis methods and scoring models, we support our customers with the cost-benefit optimisation of their patent portfolio.
The external, unbiased point of view and the use of graphical methods make it possible to vividly identify weak points in the portfolio and to highlight particularly promising developments.